According to an article published by Barna Group in 2014, in an increasingly post-Christian society, it is more likely for someone to accept a personal, face-to-face invitation to attend church with a friend than for someone to decide to go to church on their own.
This truth, combined with a steady decline in church attendance in recent years, lends to a need for ministries that are well equipped to reach people beyond the walls of the church.
Enter chAMPion Festival, a nonprofit founded by Jerry Fee Music Ministries with the mission to "awaken this culture to its meaning, identity and purpose in Christ, using provoking music/media." According to Jerry Fee, the vision for chAMPion Festival is to partner with community ministries, nonprofits and churches to put together free carnival and festival styled events that will be fun and engaging, ending with a concert and gospel message[…] Source: Christian Music