Centricity Music indie-rock band Carrollton is going for the gold NBCUniversal has chosen one of their songs to promote the 2018 Winter Olympics. The brand new track, "Made For This," can be heard on Olympic advertisements and other features on various NBCUniversal outlets leading up to the international event in February. It will be available Friday, Nov. 3 on iTunes and all streaming platforms.
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Carrollton penned the tune with Solomon Olds (Family Force Five) and Lauren Olds; Lincoln Parish (Cage The Elephant) served as producer. Centricity Publishing shared "Made For This" with NBCUniversal executives earlier this fall, and the network ultimately requested the song's use for promotion of the upcoming games, which will take place in PyeongChang, South Korea February 9-25 and air on NBCU channels.
"This song is a powerful anthem, with attitude and imagery[…] Source: Christian Music